Shop On TV – Show Opener

Shop On TV is the new shopping show recently launched on ITV1 every night from midnight. They asked Mammoth to create a comprehensive suite of on-air adverts and key messages including this show opener, which plays every night on ITV1 as the show begins.

The idea is simple – to instantly let viewers know that the show they are about to watch will be filled with all sorts of innovative and exciting products for them to purchase.