Skip to content
A short summary of the project overall
Define the metrics of success for the project
Who is the campaign targeting – their values, interests and needs etc?
Define the look and feel, tone of voice
What mandatory content or information is to be included? Script, text, logos etc
Size / shape / duration for each asset required (depending on format)
Who will be working on this project and what is their role
Key dates for review, final delivery etc